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The Resource The ultimate marketing plan : find your hook, communicate your message, mark your mark, Dan S. Kennedy

The ultimate marketing plan : find your hook, communicate your message, mark your mark, Dan S. Kennedy

Label
The ultimate marketing plan : find your hook, communicate your message, mark your mark
Title
The ultimate marketing plan
Title remainder
find your hook, communicate your message, mark your mark
Statement of responsibility
Dan S. Kennedy
Creator
Subject
Language
eng
Cataloging source
DLC
Dewey number
658.8/02
Illustrations
illustrations
Index
index present
LC call number
HF5415.1
LC item number
.K37 2006
Literary form
non fiction
Label
The ultimate marketing plan : find your hook, communicate your message, mark your mark, Dan S. Kennedy
Link
http://www.loc.gov/catdir/toc/ecip0518/2005026071.html
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
How to get maximum value from this book -- Preface -- Step 1. Putting together the right message -- Step 2. Presenting your message -- Step 3. Picking the right targets -- Step 4. Proving your case -- Step 5. Putting your best foot forward -- Step 6. Getting free advertising -- Step 7. Malibuism--becoming hot -- Step 8. "Poor boy" marketing strategies -- Step 9. Maximizing total customer value -- Step 10. Fueling word-of-mouth advertising -- Step 11. Creating short-term sales surges -- Step 12. New marketing technologies -- Step 13. How to make the internet work for you / by Corey Rudl, Internet Marketing Center -- Step 14. Avoid employee sabotage : getting employees on the same page -- Step 15. Hiring and firing the experts -- How to get more information from the author? -- Resource directory
Control code
5880049
Dimensions
23 cm
Edition
3rd ed.
Extent
x, 229 pages
Isbn
9781593374969
Lccn
2005026071
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)ocm61499943
Label
The ultimate marketing plan : find your hook, communicate your message, mark your mark, Dan S. Kennedy
Link
http://www.loc.gov/catdir/toc/ecip0518/2005026071.html
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
How to get maximum value from this book -- Preface -- Step 1. Putting together the right message -- Step 2. Presenting your message -- Step 3. Picking the right targets -- Step 4. Proving your case -- Step 5. Putting your best foot forward -- Step 6. Getting free advertising -- Step 7. Malibuism--becoming hot -- Step 8. "Poor boy" marketing strategies -- Step 9. Maximizing total customer value -- Step 10. Fueling word-of-mouth advertising -- Step 11. Creating short-term sales surges -- Step 12. New marketing technologies -- Step 13. How to make the internet work for you / by Corey Rudl, Internet Marketing Center -- Step 14. Avoid employee sabotage : getting employees on the same page -- Step 15. Hiring and firing the experts -- How to get more information from the author? -- Resource directory
Control code
5880049
Dimensions
23 cm
Edition
3rd ed.
Extent
x, 229 pages
Isbn
9781593374969
Lccn
2005026071
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)ocm61499943

Library Locations

    • Franklin County Public Library - Laurel BranchBorrow it
      200 N. Clay St., Laurel, IN, 47024, US
      39.503165 -85.18749

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